How Search Engine Optimization works- lesson 2
SEO overview

What is SEO ?
- SEO is the art and science of making web pages attractive to the search engines.....About.com
- The process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.....Wikipedia
- Search Engine Optimization spans a number of items related to the optimization a web site for better search ability by search engine spiders, higher rankings in search results listings and an overall better user experience.....Corporatecomm.com
- The process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine.....Webopedia
What are Purposes of SEO ?
Now you may think the reasons of SEO. So some of the main purposes of Search Engine Optimization is given below:
- To increase the number of visitors to your website or blog. About 90%-95% people use search engines to get their information. So If your web pages is located at 1st page then a lot of traffic can be driven to your sites by search engine.
- To increase the page rank of your website or blog in search engine.More page rank more probability to get advertisement in your site.
- SEO is very important component for Internet marketing. To
make small business or large business successful, Search Engine
Optimization play an important role.
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