7 Ways to Use a Blog to Promote Your Business
A blog can be a powerful tool to promote a business, products or services. Blogging allows you to connect with a community and exchange feedback which improves your business and practices. I want to share a few of the great ways you can use your blog as a platform for business and promotion.
Write a Tutorial about your Product
– If you include instructions with your products or services than push
them out onto the web. Even though you may be afraid that competitors
will steal your documentation, you’ll actually be doing your community a
great service, build excellent search engine traffic and solidify
yourself as the authority where as other competitors are too afraid to
share their best secrets.
Answer Community Questions or Comments
– No doubt, your business constantly receives questions and comments
from your community. Instead of passing these questions off to a file
you leave at work go ahead and write about them on the blog. Not only
will you be able to gain great search engine traffic from people
searching for answers but you’ll also have resources to point other
customers to which saves you time answering questions!
Talk about a new Product Release
– If there is a new product or service being release at your business
than create a blog post. Although not everyone will find direct value in
the post if they aren’t your customers you can still excite others that
have been waiting for a new feature, product or service from your
business!
Highlight a Great Customer
– Have a customer that’s been with you for years? Highlight them by
sharing a small story about them on your blog. If your best customers
have businesses of their own than consider writing about the business
and share part of the wealth; doing so will create a great connection
with your customers because it shows that you care more than just making
a sale.
Share Reviews and Feedback
– If a customer leaves a great testimonial than share it with the rest
of the community! Likewise, if you receive great feedback about a bug or
some kind of improvement from your community you can show how you plan
to implement these improvements with a new blog post. Reviews can be a
great way to share what others have to say about your business and it
doesn’t come across as forceful marketing.
Connect with other Bloggers
– Connecting with other bloggers to extend your network can help
promote your product when there is an equal exchange of value between
two parties. If another blogger thoroughly enjoys your products, they’re
likely to write about your business on their own blog. Compliment their
great words by writing about them on your own business blog.
Share Exclusive Discounts and Promos
– Hold a contest, exclusive event or a gift back to your community
while pushing out a new blog post. Customers love when there are ways to
interact with your business such as participating in a poll in exchange
for a prize. You could also use your blog to push out new coupon codes
to ignite sales in new and old products. Don’t be too promotional on a
daily basis else people will have no reason to regularly read your blog
because they see it as a one-way stream of value (going only to you);
always try to share information that’s not just trying to create sales
for your business.
Do you have any other ideas on how to use your blog to promote your business? Please share your thoughts below…
No comments:
Post a Comment